SERVICES

Producers need to source sustainable products for behind-the-scenes as well as on-screen. 

Film/TV producers need a wide variety of products for use on-set, from beauty and homeware products for the cast’s trailers to kitchenware for the production office and wrap gifts for the entire crew.

Prop placement is the free supply of products to costume designers, prop masters, and set decorators, for use on screen as wardrobe or scenery.  

The brand supplying the products covers the cost of product supply and delivery. 

This is a great way to try product placement. However, because it's free, there isn't any legal obligation from the production to use the products or include them in the final cut.

Paid product placement deals with broadcasters and studios, offers more control and guaranteed inclusion.

The deal sets out certain guarantees for the brand around the specific products to be ‘placed’, when during the programme or film the products appear, and the nature in which the products will be referred to or used.

While more expensive, product placement allows for more planning and activation on other marketing channels due to the guaranteed deliverables.